Five Below finds new books

@fivebelow

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SoundTikTok sound · original sound - fivebelow

View velocity

+133.9K views over 13.8d · ~9.7K/day · 4 observations

Promoted product

Five Below

Five Below is a store that sells a variety of affordable items, including seasonal apparel, accessories, beauty products, and home decor.

29 videos12 creators

Why it worked

The video taps into the popular BookTok trend by showcasing affordable and aesthetically pleasing books from a well-known retailer, appealing to a broad audience interested in reading and budget-friendly finds.

Summary

The creator visits a Five Below store to find books that match the personalities of her friends for National Book Lovers Day. She showcases various classic and unique books, highlighting their aesthetic appeal and the store's affordability.

Structure

1Introduction outside Five Below, stating the challenge
2Entering the store and searching for books
3Discovering classic books and expressing excitement
4

Original caption

building your library just got easier!📖✨📚 #fivebelow #fivebelowfinds #BookTok #bookhaul

More from @fivebelow

Product placement

Five Below ACTS - it is a retail store where the creator shops for books. Removing it would change the video's setting and premise.

Call to action

find something for every book lover at Five Below!

On-screen text

five BELOW Five Below finds new books come on! we're almost there... Never STOP Reading! $5 READ LOTS FOR LESS! $5 $5 find something for every book lover at Five Below!

Transcript

for National Book Lovers Day. I challenged myself to come to Five Below and pick out a book that matches each of my friends personalities! come on! we're almost there... whoaaa they have all the classics! these are so pretty my friends love these movies. I have to get them the books! this would look so pretty in my library! what?! I found something for everyone!