Why it worked
The video taps into the popular 'day in the life' and 'morning routine' content format, appealing to viewers interested in organization, productivity, and lifestyle content. The creator's 'type A diva' persona adds a relatable and aspirational element, while the inclusion of various products subtly integrates promotional aspects without being overly aggressive.
Summary
This video follows a "type A diva" through her morning routine, starting with waking up and getting ready, followed by skincare, making coffee, and planning her week. The routine includes various beauty and home products, culminating in ordering groceries online and preparing to start work.
Product placement
Kérastase Nutritive Bain Satin 1 (ACTS - used for hair washing, removing it would change the video's narrative of a hair wash day routine; removing it would change the video's narrative of a hair wash day routine), REDKEN Acid Bonding Concentrate (ACTS - used for hair washing, removing it would change the video's narrative of a hair wash day routine), Salt & Stone Body Wash (ACTS - used for body washing, removing it would change the video's narrative of a hair wash day routine), Foreo Luna Mini 3 (ACTS - used for facial cleansing, removing it would change the video's narrative of a skincare routine), The Ordinary (ACTS - used for skincare, removing it would change the video's narrative of a skincare routine), Garnier Vitamin C Serum (ACTS - used for skincare, removing it would change the video's narrative of a skincare routine), CeraVe Facial Moisturising Lotion (ACTS - used for skincare, removing it would change the video's narrative of a skincare routine), NUXE Prodigieuse Boost Serum (ACTS - used for skincare, removing it would change the video's narrative of a skincare routine), Drunk Elephant O-Bloos Oil Drops (ACTS - used for skincare, removing it would change the video's narrative of a skincare routine), Sage Barista Express (ACTS - used to make coffee, removing it would change the video's narrative of a morning routine), Roberts Radio (APPEARS - a radio is visible in the background, removing it would not change the video's narrative), Sainsbury's (ACTS - used for online grocery shopping, removing it would change the video's narrative of planning the week and ordering groceries), Notion (APPEARS - the creator's bio link leads to a Notion page, but the page itself is not actively used or demonstrated in the video, removing it would not change the video's narrative).