When running a business is hard but baddies wear your product
@copinibeauty
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Views
22.9K
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1.1K
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Why it worked
The video uses a relatable contrast between business struggles and the validation of popular figures wearing one's product, combined with a visual transformation that is aesthetically pleasing and aspirational.
Summary
The video features a woman in a studio setting, initially looking distressed and wiping her eyes, then transitioning to a more confident demeanor as she puts on sunglasses and strikes a pose. The on-screen text suggests a contrast between the difficulties of running a business and the validation of having popular figures wear one's product.
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Transcript, structure and on-screen text
4 beats, a 44-word transcript and 2 lines of on-screen text — the parts you need to write your own version.