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Hook
When running a business is hard but baddies wear your product
@copinibeauty
12.0K followers · usually 3.8K views a post
Views
24.8K
Likes
1.1K
Comments
13
Shares
90
Why it worked
The video uses a relatable contrast between business struggles and the validation of popular figures wearing one's product, combined with a visual transformation that is aesthetically pleasing and aspirational.
Summary
The video features a woman in a studio setting, initially looking distressed and wiping her eyes, then transitioning to a more confident demeanor as she puts on sunglasses and strikes a pose. The on-screen text suggests a contrast between the difficulties of running a business and the validation of having popular figures wear one's product.
Structure
- 1Woman appears distressed
- 2Puts on sunglasses
- 3Strikes a confident pose
- 4Transitions to a more upbeat mood
On-screen text
When running a business is hard
but baddies wear your product
Transcript
When running a business is hard but baddies wear your product It's good to think about the damage that we do 'Cause I was going down and I was doing it with you Yeah, everything we broke and all the damage that we do
Original caption
Worth it 💋
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