Loading video…
All breakouts
20.8Talking HeadContrarian hookLifestyle
Hook
Starbucks, step aside.
@italianfoodtherapy
4.4K followers · usually 3.4K views a post
Views
56.1K
Likes
1.1K
Comments
16
Shares
42
Why it worked
The video likely worked due to the unexpected size of the cappuccino and the use of a recognizable branded glass, creating a visually striking and shareable moment that plays on common coffee culture comparisons.
Summary
A barista prepares a large cappuccino in a Coca-Cola branded glass. The video highlights the size of the cappuccino in comparison to a standard Starbucks offering.
Structure
- 1Introduction of the large cappuccino
- 2Barista prepares the drink
- 3Pouring espresso and milk
- 4Final presentation of the large cappuccino
Product placement
Coca-Cola: appears as a logo embossed on the glass. Removing it would not change what happens in the video.
On-screen text
Starbucks, step aside.
This Italian barista serves Coke-sized
cappuccinos.
Original caption
#cappuccino
More from @italianfoodtherapy
More breakout videos from this creator.
