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138Silent UGCProblem Callout hookLifestyle
Hook
Me trying to get 8 hours of sleep in 3 hours before my baby is hungry again
@sarahkabalen
11.2K followers · usually 584 views a post
Views
80.7K
Likes
12.1K
Comments
32
Shares
4.8K
Why it worked
The video uses a relatable and humorous scenario of sleep deprivation, common among new parents, with a cute animal to amplify the emotional connection and shareability.
Summary
A chihuahua wrapped in a blanket is shown on a bed, with text overlay describing the struggle of a new parent trying to get sleep. The dog's expression and movements humorously depict the exhaustion and the feeling of being constantly interrupted.
Structure
- 1Introduction of the relatable struggle with text overlay
- 2Visual of a dog in a blanket on a bed
- 3Dog's expression and movements conveying exhaustion
- 4Humorous depiction of interrupted sleep
On-screen text
Me trying to get 8 hours of sleep in 3 hours before my baby is hungry again
Original caption
#onthisday 16 months old and still doesn’t sleep through the night 🥲 #postpartum #newborn #motherhood #sleepdeprived
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