Why it worked
The video uses a relatable "point of view" format to capture the common experience of parents trying to sleep with a baby. The short, silent format with on-screen text makes it easily digestible and shareable on platforms like TikTok.
Summary
The video shows a parent in bed with a baby. The baby is restless and moving around, preventing the parent from sleeping. The parent is trying to hold the baby close while also attempting to rest.
Structure
- 1Parent trying to sleep in bed
- 2Baby is awake and moving
- 3Baby cuddles with parent
- 4Parent smiles at baby
On-screen text
POV: TRYING TO SLEEP IN
WITH A BABY