If you're between 18-39 listen to this...

@gabriel.nussbaum

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SoundTikTok sound · original sound - gabriel.nussbaum

Promoted product

Lifetime ISA

Tax free saving for your first home and later life: what is a LISA, who can apply, 25% government bonus, withdrawal charges.

6 videos5 creators

Why it worked

The video addresses a specific age demographic with a financial warning, leveraging a relatable scenario (buying property) and highlighting potential financial gains and losses, which creates strong engagement and encourages sharing.

Summary

The video explains the benefits and drawbacks of a Lifetime ISA (LISA) for individuals aged 18-39. It highlights the government bonus and potential for property upgrades, but also warns about penalties for early withdrawal.

Structure

1Introduction to the warning for 18-39 year olds
2Explanation of Lifetime ISA benefits (bonus, property)
3Example of potential property value increase
4

Original caption

I do not like the LISA (personal reasons 😡 ) But this is an important warning ⚠️ Credit: @martinlewismse #PersonalFinance #Lisa #LearnOnTikTok

More from @gabriel.nussbaum

Product placement

LISA (Lifetime ISA) ACTS - it is a type of savings account that provides a bonus on money invested, and has rules about withdrawal penalties. Removing it would change the topic of the video. Martin Lewis MSE (Money Saving Expert) APPEARS - it is a brand name on a screen recording, likely a source of information. Removing it would not change what happens in the video.

On-screen text

If you're between 18-39 listen to this... Age 18 to 39? This is an important warning for you This is an important warning for anybody aged 18 to 39. If you do not have a Lifetime ISA, get 1.1 More here you know product going some in 2027 but in it today likely continue current a 25% you £4000 per is the cap upgrade £5000 looking things to up the amount this property £450,000 and something £650,000 up thumbs up is to penalty withdraw I did first again worth £450,000 you have to pay back original that but 25% of So penalty lose your own money hopefully as things they might the bonus reduce bonus you But you go property number make for you put £1 likely of the you choice everyone says

Transcript

This is an important warning for anybody aged 18 to 39. If you do not have a Lifetime ISA, get 1.1 More here. You know, product going some in 2027, but in it today, you'll likely continue current a 25% you £4000 per is the cap upgrade £5000 looking things to up the amount this property £450,000 and something £650,000 up. Thumbs up. Is to penalty withdraw. I did first again, worth £450,000. You have to pay back original that, but 25% of. So penalty lose your own money. Hopefully as things, they might the bonus reduce bonus. You. But you go property number make for you. Put £1 likely of the you choice. Everyone says.