Corporate has a tracker problem.

@wfhcorpmom

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SoundTikTok sound · original sound - wfhcorpmom

Why it worked

The video resonates with a large audience experiencing similar frustrations with corporate bureaucracy and inefficient processes, using humor and relatable scenarios to drive engagement.

Summary

The creator laments the excessive time spent updating corporate trackers, which often goes unreviewed. They question when this became the norm and express frustration over the redundant process of tracking work instead of doing it.

Structure

1Introduction of the tracker problem
2Personal anecdote of time spent updating trackers
3Questioning the origin of this process
4Describing the multi-step update process
5Expressing frustration and questioning the purpose

On-screen text

Corporate has a tracker problem.

Transcript

I spent 30 minutes updating a tracker, asking somebody to ask me to give them a verbal update on said tracker. And I genuinely want to understand, when did this start happening? First, you're updating your tracker, you send an email that it's updated. Then you have to attend a meeting about the updates happening in the tracker. And on top of it, someone asks you for an update. Actually, and why are we still updating it?

Original caption

Corporate noise: the tracker has become the job. You update the spreadsheet. Then the dashboard. Then the email. Then the slide deck. Then the meeting invitation arrives. Then someone asks for a verbal update. At some point, corporate America stopped doing the work and started tracking the work. And somehow nobody ever checks the tracker anyway. Tell me I’m not the only one. 👀 #corporatelife #corporatehumor #officelife #corporatememes #corporatetok