Tate McRae in that neutrogena video

@mannymua733

2.0M followers · usually 124.6K views a post

Views

2.4M

Likes

123.6K

Comments

710

Shares

2.4K

SoundTikTok sound · original sound - artbovemusic

Promoted product

Neutrogena Makeup Remover Wipes

Neutrogena® Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Re-move Oil & Waterproof Makeup, Alcohol-Free Makeup Wipes, 21 ct

3 videos3 creators

Why it worked

The video leverages a popular celebrity (Tate McRae) and a relatable, everyday action (skincare routine) in a humorous, parody format. The use of recognizable products from Neutrogena, combined with the creator's engaging personality, likely contributed to its shareability.

Summary

The creator, dressed as Tate McRae, demonstrates using Neutrogena makeup remover wipes and then applies Neutrogena Hydro Boost Water Cream. The video humorously shows the process of removing makeup and moisturizing, mimicking a parody of a skincare routine.

Structure

1Opens package of Neutrogena wipes
2Removes makeup with wipes
3Applies Neutrogena moisturizer
4

Original caption

I’m Tate McRae and I LOooVeE these neutragena wipes #tatemcrae #parody #skincare

More from @mannymua733

Product placement

Neutrogena Makeup Remover Wipes: ACTS - used to remove makeup from the face. Removing it would change what happens in the video. Neutrogena Hydro Boost Water Cream: ACTS - used as a moisturizer on the face. Removing it would change what happens in the video.