@paulreactss — 11x breakout

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MINI BASKET CHALLENGE

@paulreactss

3.0M followers · usually 164.2K views a post

Views

1.8M

Likes

224.1K

Comments

468

2.6K

View velocity

+102.4K views over 19.3d · ~5.3K/day · 5 observations

Promoted product

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Why it worked

The video leverages a popular challenge format ('Mini Basket Challenge') and the relatable setting of a shopping trip to create engaging content. The humor and playful competition between the participants, combined with the reveal of the final cost, likely contributed to its shareability and performance.

Summary

Two individuals participate in a "Mini Basket Challenge" at Target, where one person fills a small basket with various items, including gift cards, beauty products, and fragrances. The challenge culminates at the checkout, where the total cost reaches $230.25, with one person claiming they "won" the challenge.

Structure

1Introduction of the "Mini Basket Challenge" with a small Target basket.
2The challenge begins with one person filling the basket with items like gift cards, lip balm, and skincare.
3More items are added, including a toothbrush, hand sanitizer, and fragrance set.
4The basket is filled, and the participants head to checkout.
5The total cost is revealed to be $230.25, and the challenge is declared 'won'.

Product placement

Target: ACTS - a store where the video takes place, its interface is not operated, but its physical space is used to generate the video's content. Removing it would change what happens in the video. Nike: APPEARS - a logo on the creator's shirt. Removing it would not change what happens in the video. Krispy Kreme: ACTS - a gift card is shown and selected. Removing it would change what happens in the video. Dunkin': ACTS - a gift card is shown and selected. Removing it would change what happens in the video. Nordstrom: ACTS - a gift card is shown and selected. Removing it would change what happens in the video. EOS: ACTS - lip balm is shown and selected. Removing it would change what happens in the video. PanOxyl: ACTS - spot patches are shown and selected. Removing it would change what happens in the video. Oral-B: ACTS - a toothbrush is shown and selected. Removing it would change what happens in the video. VO: ACTS - hand sanitizer is shown and selected. Removing it would change what happens in the video. TONE: ACTS - fragrance set is shown and selected. Removing it would change what happens in the video.