WHATEVER I CAN FIT IN THE MINI BASKET, MY BF WILL BUY…

@allierosss

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Views

2.2M

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SoundTikTok sound · original sound - allierosss

Promoted product

e.l.f. Cosmetics Goddess Balm

Get that glowing skin look on with e.l.f.'s Halo Glow makeup collection that includes our top selling beauty wands and Halo Glow complexion booster.

2 videos

Why it worked

The video taps into the popular 'haul' and 'challenge' formats, creating a sense of urgency and excitement with the mini basket constraint. The creator's energetic personality and relatable shopping experience make it engaging for viewers interested in beauty products.

Summary

The creator participates in a challenge where she tries to fill a mini shopping basket with as many beauty products as possible from Target, with her boyfriend buying whatever fits. She excitedly picks out various items, including a toner, lip balm, and eyeshadow, ultimately finding success with an e.l.f. Cosmetics product that fits perfectly.

Structure

1Introduction of the challenge: fill a mini basket
2Searching for products and filling the basket
3Encountering challenges with fitting items

Original caption

WHATEVER I CAN FIT IN THE MINI BASKET, MY BF WILL BUY… #sephora #sephorahaul #sephorahauls #target

More from @allierosss

Product placement

e.l.f. Cosmetics Goddess Balm (ACTS - the creator is showing it and implying she will buy it, removing it would change the video's premise) - This is the product linked in the creator's bio. Morphe (APPEARS - the creator is holding a Morphe eyeshadow palette, but it's not clear if she's buying it or if it's part of the challenge. Removing it would not change the video's premise.)

Call to action

WHATEVER I CAN FIT IN THE MINI BASKET, MY BF WILL BUY

On-screen text

Q10 Clean Look for the Target Clean logo Sale MCBeauty cosmetics 10% OFF elf LIPS. EYES. FACE. Sale MCBeauty cosmetics 10% OFF fragrance bar

Transcript

WHATEVER I CAN FIT IN THE MINI BASKET, MY BF WILL BUY… Let's go It's a mini by one milk toner Okay, that's cute It's a mini people patches Oh my god A cream lip balm I don't think it fits They have bubble here? Wait, that feels off the whole Are we done? Oh Elf lip liners Don't hurt yourself I still have more room What? We could even do a setting No way that fits Look, more room They have Morphe Wait Wait No I'm getting this eyeshadow Hold on, hold on Hold on I don't know You got it? It fits? Yeah Let's go check out