Who Knows Who Best

@paulreactss

3.0M followers · usually 164.2K views a post

Views

1.7M

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153.0K

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828

SoundTikTok sound · original sound - paulreactss

View velocity

+14.8K views over 19.3d · ~767/day · 5 observations

Promoted product

Athena Club

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2 videos

Why it worked

The video leverages a popular challenge format ('Who Knows Who Best') combined with relatable content (personal care products) and a clear, engaging presentation style. The use of multiple brands and the personal dynamic between the creators likely contributed to its shareability.

Summary

Two individuals engage in a "Who Knows Who Best" challenge, testing their knowledge of each other's favorite body wash, lotion, and perfume/mist. They present various product options from brands like Athena Club, Finery, Old Spice, EOS, and Vaseline, ultimately revealing their preferred choices.

Structure

1Introduction of the challenge and categories
2Round 1: Body Wash selection and reveal
3Round 2: Body Lotion selection and reveal
4

Original caption

Who knows who best? #couple #coupleschallenge #target #shopping #paulreactss

More from @paulreactss

Product placement

Athena Club: ACTS - The creator holds up and discusses Athena Club body wash, lotion, and perfume/mist. Removing it would change what happens in the video. Finery: ACTS - The creator holds up and discusses Finery body wash. Removing it would change what happens in the video. Old Spice: ACTS - The creator holds up and discusses Old Spice body wash. Removing it would change what happens in the video. EOS: ACTS - The creator holds up and discusses EOS body wash and lotion. Removing it would change what happens in the video. Vaseline: ACTS - The creator holds up and discusses Vaseline body lotion. Removing it would change what happens in the video.

On-screen text

Who Knows Who Best Favorite Body Wash Favorite Lotion Favorite Perfume / Mist

Transcript

Who knows who best? Who knows who best? Favorite body wash, favorite lotion, favorite perfume/mist. I got this, let's go. Round 1: Body Wash. Round 1 is body wash and my favorite is either going to be Golden Vanilla at Athena Club or Sweet on the Outside by Finery. And Anthony's favorite is going to be Coconut Waters by EOS or Old Spice men's body wash. I think I'm going to grab this Old Spice Gentle Man's Super Hydration. Round 2: Body Lotion. And my favorite lotion is either Golden Vanilla by Athena Club or Vaseline. This is so good. And Anthony's favorite lotion is Amber Hours or Coconut Water by EOS. Since I already said no to the EOS body wash, I think I'm just going to go with Amber Hours. He loves this scent. Reminds me of a 40 or an un-mute by noise. Round 3: Perfume / Mist. And my favorite body spray if Anthony loves me and if he doesn't want to get a divorce and if he wants that wedding. He'll know that my favorite body mist is Golden Vanilla from Athena Club. Anthony does love Letter by Athena Club though, this smells just like Glossier. I already said no to Coconut Waters twice. So he's finally coming in the combo. I have Anthony's entire routine and I'm hoping he got me some good stuff on his end so go on his page to check that out.