@zaxloveit — 18x breakout selling M&S clothing

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I'm in M&S

@zaxloveit

31.7K followers · usually 7.5K views a post

Views

136.6K

Likes

7.3K

Comments

118

148

Promoted product

M&S clothing

Why it worked

The video leverages a relatable scenario of social anxiety and a desire for external styling advice, combined with the popular 'outfit challenge' format. The creator's vulnerability and direct request for audience engagement encourage participation.

Summary

The creator visits an M&S store and asks a colleague named Jack to pick out an entire outfit for them, despite their social anxiety and lack of personal style. The creator tries on the outfit, which includes a bomber jacket, and asks viewers for their opinions.

Structure

1Creator enters M&S and expresses desire for a colleague to pick an outfit due to social anxiety.
2Colleague Jack is introduced and presents a new bag.
3Creator tries on an outfit picked by Jack, featuring a bomber jacket.
4Creator asks for viewer opinions on the outfit.

Product placement

M&S (Marks and Spencer): ACTS - The store where the video takes place and where clothing is purchased. Removing it would change the context of the video. Appears as a watermark/logo in the background and is mentioned by name. The clothing items are from M&S. Removing it would change the context of the video. Jack: APPEARS - A colleague at M&S who helps pick out an outfit. Removing him would change the narrative but not the product being promoted.

Original caption

M&S gave me a makeover 👀 @Marks and Spencer Jack was a superstar who helped me put together an outfit. I would never choose these but let me know what you think. Personally I think he did such a fab job and he was so lovely and helpful. Great insight into the new range and explaining everything. Marks and Spencer makeover 👀 #marksandspender #mandshaul #mands #makeover #girltok