airports are really funny because what do you mean enough people are flying from New York to Cincinnati at 1pm on a weekday for this flight to be overbooked.

@gabesco

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SoundTikTok sound · Everywhere (2017 Remaster)

Why it worked

The creator taps into a relatable travel frustration (overbooked flights) with a humorous and slightly bewildered tone, making it shareable for others who have experienced similar situations.

Summary

The creator humorously questions why a flight from New York to Cincinnati is overbooked on a weekday, despite their own reason for traveling to Ohio. The video shows flight information indicating the flight is overbooked and has limited overhead space.

Structure

1Questioning overbooked flight
2Showing flight details
3Humorous observation about fellow passengers

Product placement

United: (a) it APPEARS - a watermark on the flight information screen, its removal would not change what happens in the video.

On-screen text

airports are really funny because what do you mean enough people are flying from New York to Cincinnati at 1pm on a weekday for this flight to be overbooked. I know why I'm going to Ohio but why are all of you Overhead space is limited on this flight. See an agent to check your carry-on.

Transcript

airports are really funny because what do you mean enough people are flying from New York to Cincinnati at 1pm on a weekday for this flight to be overbooked. I know why I'm going to Ohio but why are all of you Overhead space is limited on this flight. See an agent to check your carry-on.