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10.0Talking HeadContrarian hookLifestyle
Hook
How I genuinely think some of you consume content on this app
@gabesco
3.4M followers · usually 34.9K views a post
Views
349.3K
Likes
51.4K
Comments
265
Shares
2.5K
Why it worked
The video likely worked because it tapped into a current, quirky internet trend with a humorous and relatable reaction, using a simple, universally understood subject (toast) in an unexpected context.
Summary
The creator humorously reacts to a viral trend where people are finding toast to be "chic." They express surprise and amusement at this new concept, questioning if their friends are aware of it.
Structure
- 1Reacting to a viral toast trend
- 2Expressing surprise at the concept
- 3Questioning friends' awareness of the trend
On-screen text
How I genuinely think
some of you consume
content on this app
turns out toast is kinda chic
Transcript
Oh my god Oh my god, you're right Toast is kinda chic Toast Toast New concept Toast Toast Toast Toast I'm so chic and cool Toast I wonder if my friends have heard about toast
Original caption
have you guys heard about the new viral toast trend #toast #chic #toastchic
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