Imagine going from a “nothing burger” to booking a Carl’s Jr. commercial 😭

@reyahthelastdragon

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SoundTikTok sound · original sound - reyahthelastdragon

Promoted product

Carl's Jr.

Visit Carl's Jr. for charbroiled burgers, chicken sandwiches, breakfast, sides and more. View the menu, find a location near you or start your order online.

3 videos3 creators

Why it worked

The video leverages the popularity of reality TV personalities and their post-show successes, creating a narrative of aspiration and achievement that resonates with viewers interested in celebrity culture and brand partnerships.

Summary

This video discusses the recent Carl's Jr. commercial featuring Jen Terry, highlighting her success after Love Island and her signing with UTA. It also touches upon other collaborations and brand trips involving reality TV personalities.

Structure

1Jen Terry's Carl's Jr. commercial release
2Congratulations to Melanie Moreno for signing with UTA
3Discussion of Carl's Jr. marketing strategy and past collaborators
4

Original caption

Imagine going from a “nothing burger” to booking a Carl’s Jr. commercial 😭 Jen Terry’s commercial officially dropped today, and I love that they leaned into the Love Island lore with the “compromise” references. Carl’s Jr. has a history of tapping the girls of the moment for these campaigns, so this is a pretty major post-villa win for Jen! And speaking of the Season 8 girls making moves, Melanie Moreno just signed with UTA! 👏🏾 #LoveIslandUSA #JenTerry #MelanieMoreno #CarlsJr #realitytv

More from @reyahthelastdragon

Product placement

Carl's Jr. (fast food chain) - ACTS: appears in a commercial, is eaten, its branding is visible. Removing it would change the video's topic. Love Island (reality TV show) - APPEARS: mentioned as context for the people in the commercial. Removing it would not change the video's topic. United Talent Agency (talent agency) - ACTS: is mentioned as where talent signs. Removing it would not change the video's topic. WME (talent agency) - APPEARS: mentioned as context for UTA. Removing it would not change the video's topic. Paris Hilton (celebrity) - APPEARS: mentioned as a past collaborator. Removing it would not change the video's topic. Kim Kardashian (celebrity) - APPEARS: mentioned as a past collaborator. Removing it would not change the video's topic. Kate Upton (celebrity) - APPEARS: mentioned as a past collaborator. Removing it would not change the video's topic. Alex Earl (influencer) - APPEARS: mentioned as a past collaborator. Removing it would not change the video's topic. Pop-up Bagels (bagel brand) - ACTS: featured in a collaboration. Removing it would change the video's topic. PacSun (retailer) - ACTS: sponsored a brand trip. Removing it would change the video's topic. Rob (reality TV personality) - APPEARS: mentioned as a participant in a trip. Removing it would not change the video's topic. Caleb (reality TV personality) - APPEARS: mentioned as a participant in a trip. Removing it would not change the video's topic.

On-screen text

Jenuinely.

Transcript

Imagine going from a “nothing burger” to booking a Carl’s Jr. commercial 😭 Jen Terry’s commercial officially dropped today, and I love that they leaned into the Love Island lore with the “compromise” references. Carl’s Jr. has a history of tapping the girls of the moment for these campaigns, so this is a pretty major post-villa win for Jen! And speaking of the Season 8 girls making moves, Melanie Moreno just signed with UTA! 👏🏾 #LoveIslandUSA #JenTerry #MelanieMoreno #CarlsJr #realitytv Jen looks absolutely stunning. I love how they leaned into the Love Island lore with the whole men are annoying license plate and when it comes to size, I don't can promise. This might just be the best Carl's junior commercial I've ever seen. And for my East Coast people like me who aren't familiar with the chain, it's basically the sister brand to heart same parent company, same little star, Charles Junior is just more prominent out West. And just so we all understand how big of a deal this is, typically Charles Junior roll partner with the it girls of the moment like Paris Hilton, Kim Kardashian, Kate Upton and more recently Alex Earl. So the fact that a bomb shell from Love Island was able to secure a partnership with a company that typically partners with Alys Talent is insane. I am so happy for Jean. Rather than running her mouth on live or sub twing people, Jean went straight to work and I'm not mad at it. She did that whole photo shoot with Gal, which was great promo for them both. Did the everything Bagel collaboration with Pop-up Bagel that also raised money for type one diabetes research. And then y'all, she actually just got back from a brand trip with Pac-sun who flew her out to Tokyo alongside Rob from season 6 and her fellow Bombshell Islander, Calip, and now she's in a Carl's Junior commercial. Uh, we love to see it.