the meal getting me through the final month of winter

@danica.dedic

39.6K followers · usually 8.6K views a post

Views

113.8K

Likes

5.0K

Comments

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SoundTikTok sound · Sable After Hours

Promoted product

Well Fed Club

Stay well fed.

2 videos

Why it worked

The video taps into the relatable desire for comfort food during winter, presenting a visually appealing and seemingly easy-to-make meal. The creator's personal connection to the dish and the clear call to action for their recipe website likely drove engagement.

Summary

The creator prepares a gochujang chicken dish with coconut broth, rice, and vegetables, highlighting it as a comforting winter meal. They then direct viewers to their website, linked in their bio, for the full recipe and meal planning resources.

Structure

1Sautéing aromatics
2Adding sauce ingredients
3Cooking chicken
4Assembling the bowl with rice, sauce, and vegetables
5

Original caption

The only thing getting me through this cold Melbourne winter is cozy comfort meals. And this is one of my favourites to make. Gochujang chicken with coconut broth, rice and veg. It’s soooo yummy. So much flavour and everything just pairs SO well. You can find the full recipe on my website (linked in bio) along with over 300 of my other recipes. They’re all macro tracked + there’s a weekly meal planner to help you organise your week 💗 #mealideas #healthyeating #comfortfood #homecook #dinnerwithme

More from @danica.dedic

Product placement

Ayam Brand (brand of coconut milk): ACTS - it is poured into the pan as an ingredient in the meal. Removing it would change the dish. Well Fed Club (website): ACTS - it is the destination of the bio link, and the creator states "You can find the full recipe on my website (linked in bio) along with over 300 of my other recipes. They’re all macro tracked + there’s a weekly meal planner to help you organise your week". Removing it would mean the viewer cannot access the recipes. This is the promoted product.

Call to action

You can find the full recipe on my website (linked in bio) along with over 300 of my other recipes. They’re all macro tracked + there’s a weekly meal planner to help you organise your week

On-screen text

the meal getting me through the final month of winter

Transcript

The only thing getting me through this cold Melbourne winter is cozy comfort meals. And this is one of my favourites to make. Gochujang chicken with coconut broth, rice and veg. It’s soooo yummy. So much flavour and everything just pairs SO well. You can find the full recipe on my website (linked in bio) along with over 300 of my other recipes. They’re all macro tracked + there’s a weekly meal planner to help you organise your week 💗