@salemkinging — 18x breakout

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Social media has ruined birthdays for me with this, uh, posting,

@salemkinging

275.8K followers · usually 15.0K views a post

Views

297.6K

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56.0K

Comments

747

1.2K

View velocity

+21.1K views over 26.5d · ~796/day · 13 observations

Why it worked

The creator taps into a common, relatable frustration with the performative nature of social media, particularly around personal events like birthdays, resonating with viewers who feel similarly overwhelmed by online social expectations.

Summary

The creator expresses frustration with how social media has complicated birthdays, preferring the simplicity of direct messages and calls over public posts and tags. They feel pressured to engage with posts and find the whole process mentally stressful, wishing for a more relaxed birthday experience.

Structure

1Social media ruins birthdays
2Missing direct communication
3Pressure to post/repost
4Offense when not complying
5Desire for a chill birthday
6Stress from social expectations

On-screen text

Social media has ruined birthdays for me with this, uh, posting, tagging and reposting thing. You know, I really miss when it was just text messages and calls from friends. But now somebody will not send you a message, they will post you, tag you. Then if you don't repost it, they get offended. And I feel like it's just a lot of mental gymnastics that I don't want to be dealing with on my birthday. I just want to be enjoying a really chill day. And I wish I could like tell people, oh, please don't post me, but I feel like that would also be weird. Everybody has a way that they want to celebrate you, but shouldn't it be you that would decide how you want to be celebrated? Apparently not. Everybody has their own idea of how it's supposed to be. I mean, it just stresses me out, honestly. Like on my birthday, I don't want to be sitting, I like checking who has posted and who has not posted and who have reposted and who have not reposted is so mentally stressful. And I think it takes away from what is supposed to be me enjoying what is my day, you know, it is really stresses me out, man.