@yestojules — 11x breakout

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HERMES

@yestojules

27.9K followers · usually 8.4K views a post

Views

91.3K

Likes

2.7K

Comments

170

Promoted product

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Why it worked

The video leverages the aspirational nature of luxury beauty brands, appealing to viewers interested in high-end makeup. The rapid-fire presentation of multiple brands creates a sense of discovery and comparison, encouraging engagement.

Summary

The creator reviews several luxury beauty brands, discussing their strengths and weaknesses. She highlights innovative formulas and modern luxury feels, ultimately expressing her overall thoughts on each brand's offerings.

Structure

1Introduction of luxury beauty brands
2Discussion of specific brand strengths (Hermes, Dior, Gucci)
3Commentary on Prada and Armani
4Mention of Violette FR and Cle de Peau
5Review of Chanel and Prada
6Concluding thoughts on luxury makeup lines

Product placement

Hermes: appears, a tube of foundation and a compact, removing it would not change what happens in the video. Dior: appears, a makeup bag and several lipsticks/mascara, removing it would not change what happens in the video. Gucci: appears, several blush compacts and lipsticks, removing it would not change what happens in the video. Prada: appears, a compact, lipsticks, and foundation bottles, removing it would not change what happens in the video. Armani: appears, foundation bottles and a compact, removing it would not change what happens in the video. Violette FR: appears, foundation and lipsticks, removing it would not change what happens in the video. Cle de Peau: appears, a cream and a bottle, removing it would not change what happens in the video. Chanel: appears, a makeup bag, lipstick, compact, and mascara, removing it would not change what happens in the video. Erase Dermal: appears, embroidered on the creator's shirt, removing it would not change what happens in the video.

Original caption

My overall thoughts Chanel - The strongest overall luxury makeup line. Innovative, consistent, and an incredible range. Clé de Peau Beauté - Some of the best complexion products in the industry. Westman Atelier - Beautiful complexion formulas with a modern luxury feel. Prada Beauty - Sophisticated, innovative, and one of the strongest newer luxury launches. Gucci Beauty - They’ve improved tremendously and continue to surprise me. Dior - Great products, but a little hit or miss depending on the category. Armani Beauty - Luminous Silk changed the industry, but the rest of the lineup isn’t as exciting today. Victoria Beckham Beauty - A few exceptional products, especially the eyeliners, but a smaller collection. Violette_FR - Bisou Balm is iconic, but the rest of the makeup line didn’t stand out to me. Hermès Beauty - Gorgeous packaging and concept, but I expected much more from the formulas for the price. #pradabeauty #chanelbeauty #westmanatelierbeauty #cledepeaubeaute #hermesbeauty