Retinoids: Invest or Pass

@yestojules

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SoundTikTok sound · original sound - yestojules

Promoted product

Medik8 Crystal Retinal

Crystal Retinal, our iconic age-defying vitamin A night serum, is clinically proven to visibly smooth stubborn facial wrinkles, brighten dark spots, and firm your skin.

7 videos7 creators

Why it worked

The video's rapid-fire presentation of multiple, recognizable skincare brands with a clear 'Invest or Pass' decision mechanic taps into viewer curiosity and the desire for quick, actionable advice on popular ingredients like retinol. This format is highly shareable and caters to short attention spans, encouraging engagement and saving viewers time in their product research.

Summary

The video presents a rapid-fire review of various retinol skincare products, categorizing each as either an 'Invest' or 'Pass'. The creator showcases multiple brands and their respective retinol formulations, implying a decision-making process for viewers interested in incorporating retinoids into their skincare routine.

Structure

1Introduction to retinoids and the 'Invest or Pass' concept
2Showcasing Medik8 Crystal Retinal
3

Original caption

INVEST: Medik8 Crystal Retinal The Ordinary Retinal 0.2% Emulsion Skinbetter Science AlphaRet Overnight Cream Geek & Gorgeous A-Game Paula’s Choice Clinical Pro Retinaldehyde Dual-Retinoid Treatment The INKEY List Advanced 0.2% Retinal Serum Avène RetrinAL 0.1% Intensive Multi-Corrective Cream Differin Adapalene 0.1% Gel — for acne SkinMedica Retinol Complex Altreno Tretinoin Lotion 0.05% — prescription SkinCeuticals Retinol 1.0 Allies of Skin Retinal & Peptides Repair Night Cream ALASTIN Renewal Retinol Revision Skincare D·E·J Night Face Cream Obagi Retinol 1.0 PASS: Celimax The Vita-A Retinal Shot Tightening Booster CeraVe Resurfacing Retinol Serum La Roche-Posay Retinol B3 Serum RoC Retinol Correxion Deep Wrinkle Night Cream Sunday Riley A+ High-Dose Retinoid Serum Murad Retinal ReSculpt Overnight Treatment Olay Regenerist Retinol24 Dermalogica Dynamic Skin Retinol Serum Kiehl’s Micro-Dose Anti-Aging Retinol Serum Innisfree Retinol Green Tea PDRN Firming Serum Augustinus Bader The Retinol Serum Remember: PASS does NOT necessarily mean it’s a bad product. It means that based on the formula, performance, transparency and price, I think there are better retinoid options to invest in. And stronger is not always better. The best retinoid is the one your skin can tolerate consistently. Retinoids can help with fine lines, texture, pigmentation and acne, but introduce them gradually and always use sunscreen during the day. Save this before buying your next retinoid. #retinoids #retinolserum #retinolcream #retinolskincare #retinoid

More from @yestojules

Product placement

Medik8 Crystal Retinal (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) The Ordinary Retinal 0.2% Emulsion (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) Skinbetter Science AlphaRet Overnight Cream (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) Geek & Gorgeous A-Game (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) Paula's Choice Clinical Pro Retinaldehyde Dual-Retinoid Treatment (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) The INKEY List Advanced 0.2% Retinal Serum (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) Avène RetrinAL 0.1% Intensive Multi-Corrective Cream (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) Differin Adapalene 0.1% Gel (ACTS - appears to be a skincare product for acne treatment, its function is implied by context and on-screen text; removing it would change the video's content) SkinMedica Retinol Complex 1.0 (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) RoC Retinol Correxion Night Serum (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) Altreno Tretinoin Lotion 0.05% (ACTS - appears to be a prescription skincare product, its function is implied by context and on-screen text; removing it would change the video's content) Sunday Riley A+ High-Dose Retinoid Serum (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) SkinCeuticals Retinol 1.0 (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) Allies of Skin Retinal + Peptides Repair Night Cream (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) ALASTIN Renewal Retinol 2.0 (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) Revision Skincare D-E-J Night Face Cream (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) Augustinus Bader The Retinol Serum (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) Obagi Medical Retinol 1.0 (ACTS - appears to be a skincare product, its function is implied by context and on-screen text; removing it would change the video's content) Erase Dermal (APPEARS - logo on shirt, does not ACT, removing it would not change the video's content)