Anzeige | a touch of wisteria with @pradabeauty

@natashadivo

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Promoted product

Prada Beauty Gleams Lip Balm

Why it worked

The video effectively showcases a desirable makeup look using luxury products, with a focus on the unique color-changing property of the lip balm, making it visually appealing and shareable.

Summary

A makeup artist demonstrates a luminous makeup look using various Prada Beauty products, culminating with the application of the Prada Beauty Gleams Lip Balm, which changes from purple to pink on the lips.

Structure

1Applying eyeliner
2Applying eyeshadow
3Applying mascara
4Applying lip balm

Product placement

Prada Beauty Gleams Lip Balm: ACTS - it is applied to the lips, and its color transformation is shown. Removing it would change the video's outcome. Prada Beauty eyeshadow palette: ACTS - it is shown and used to apply eyeshadow. Removing it would change the video's outcome. Prada Beauty eyeliner: ACTS - it is used to draw eyeliner. Removing it would change the video's outcome. Prada Beauty mascara: ACTS - it is used to apply mascara. Removing it would change the video's outcome.

Original caption

Anzeige | a touch of wisteria with @pradabeauty creating a luminous look with my favorite prada beauty products and the new Gleams Lip Balm as the final touch - it looks purple in the stick and transforms into a unique pink glossy shade on my lips! #pradabeauty #pradafragrance #pradamakeup #makeup #beauty

More from @natashadivo

On-screen text

Transcript

Anzeige | a touch of wisteria with @pradabeauty creating a luminous look with my favorite prada beauty products and the new Gleams Lip Balm as the final touch - it looks purple in the stick and transforms into a unique pink glossy shade on my lips! #pradabeauty #pradafragrance #pradamakeup #makeup #beauty