Look at this.

@siehbeauty

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Views

30.9K

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2.7K

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SoundTikTok sound · original sound - augustc0ast

Promoted product

Givenchy Beauty

Why it worked

The video effectively showcases desirable makeup products with a focus on visual appeal and personal endorsement, leveraging the creator's expertise as a makeup artist to build trust and interest.

Summary

The creator showcases two Givenchy beauty products: a lip oil and a highlighter. She applies the lip oil, describing its feel and effect, and then applies the highlighter, expressing her love for its purple hue.

Structure

1Introduces Dior lip oil and Givenchy lip oil
2Applies Givenchy lip oil and describes its effect
3Introduces Givenchy highlighter
4Applies Givenchy highlighter
5Praises the highlighter's color

Product placement

Givenchy Beauty (brand appears on packaging and is mentioned by name, acts as a makeup brand)

Original caption

Didn’t know I was missing a lilac highlight but I’m in love #makeup #makeupartist #highlighter #lipoil #makeupreview @Givenchy Beauty

More from @siehbeauty

On-screen text

Shade: Rose Quartz

Transcript

Look at this. I'm completely out of my Dior lip oil. I just got the Givenchy one in the mail. Perfecto serum lip oil. Shade: Rose Quartz. Let's test her out. Does it have a tingle? I should probably read things before I put them on. High shine and plumped lips effect. Has a little bit of a tingle, but it's not like a fiery tingle. It's definitely comfortable. Also got their highlighter powder. Look at this. It is so beautiful. The shade is lilac pink. I love like a purple highlight. This isn't an eyeshadow.