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#ad My color does NOT survive summer without a fight — chlorine, sun, salt water, all of it coming for my vivids. So I finally called in backup. Say hi to The Protector from @AMIKA: , launching exclusively at @Ulta Beauty. This shields color for up to 40 washes and guards against heat up to 450°F, so vivids stay loud and unfaded all season. Here's to color that actually stays vivid. #amikapartner #coloredhair #vividhair