What I'm buying for the Ulta Beauty 21+ Days of Beauty

@hydrationceo

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Promoted product

Ulta Beauty 21+ Days of Beauty Event

Don't miss out on exclusive beauty deals during Ulta Beauty’s 21+ Days of Beauty Event! Shop 50% off top brands today with Daily & Weekly Beauty Steals® in store, online or in the app.

3 videos3 creators

Why it worked

The video leverages the popularity of Ulta Beauty's "21 Days of Beauty" sale event, a well-known and anticipated sale. By highlighting specific, popular products with significant discounts (50% off) on distinct dates, it creates urgency and encourages viewers to plan their purchases, making the content highly relevant and actionable for beauty enthusiasts.

Summary

The creator is shopping at Ulta Beauty during their 21+ Days of Beauty event, highlighting several products that are 50% off on specific dates. She showcases items from DIBS, MAC, About Face, Half Magic, Peach & Lily, and First Aid Beauty, encouraging viewers to take advantage of the deals.

Structure

1Introduction to Ulta Beauty's 21+ Days of Beauty event
2Highlighting DIBS Glowtour Duo deal
3

Original caption

#UltaBeautyPartner @Ulta Beauty 21+ Days of Beauty Event runs until September 17th with 50% off over 250 Daily and Weekly Beauty Steals, so now is the perfect time to build your bag! #UBCollective #UltaBeauty *Exclusions apply. For event details and complete terms and conditions, visit ulta.com/21days.

More from @hydrationceo

Product placement

Ulta Beauty (store where the video takes place, appears to be a retail store, removing it would change the video's setting) DIBS Glowtour (shimmering blush/contour stick, is used and shown, removing it would change the video's content) MAC MACximal Lipsticks (lipstick, are shown and discussed, removing them would change the video's content) About Face Matte Eye Paints (eye paint, are shown and discussed, removing them would change the video's content) Half Magic Single Eyeshadows (eyeshadow, are shown and discussed, removing them would change the video's content) Peach & Lily Glass Skin Masks (sheet masks, are shown and discussed, removing them would change the video's content) First Aid Beauty Pillow Pads (hydrating pillow pads, are shown and discussed, removing them would change the video's content)

On-screen text

What I'm buying for the Ulta Beauty 21+ Days of Beauty 8/28 DIBS Glowtour is 50% off 8/29 MAC MACximal Lipsticks are 50% off 9/3 About Face Matte Eye Paints are 50% off 9/6 Half Magic Single Eyeshadows are 50% off 8/28-9/3 Peach & Lily Glass Skin Masks (7ct) are 50% off 9/11-9/17 First Aid Beauty Pillow Pads (60ct) are 50% off

Transcript

It's finally Ulta Beauty's 21+ Days of Beauty event. So many of my favorite products and brands are 50% off. So let's build a little cart together. Shall we? On August 28th, the DIBS Glowtour Duo is 50% off. This has an actually cool tone contour on one side and then a shimmery blush on the other. I love these for travel. MAC Matte Lipsticks are a staple for me. These are half off on August 29th. So I'm definitely picking up some of my favorite colors. I love Cool Teddy, this is such a perfect neutral for me. Russian Red is an absolute classic for a reason. This looks good on absolutely everyone. On September 3rd, About Face Matte Eye Paints are 50% off. This is the hack to getting cool girl eyeshadow in one swipe. I love these shades. On September 6th, Half Magic Single Eyeshadows are 50% off. My favorite is Blushing Lizard. Look at that freaking color. I love these shades so much. From the 28th to the 3rd, you can get the Peach & Lily Glass Skin Ginseng Collagen Mask, 7-sheet pack for 50% off. Such a good deal. This literally makes you look like you had a facial. From September 11th through the 17th, you can get the First Aid Beauty Ultra Repair Hydrating Pillow Pads for half off. These are such a staple, going into colder weather. So y'all better lock in and stock up. So stock up now through September 17th.