I can't believe I'm showing you this...

@hydrationceo

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SoundTikTok sound · For cooking shows and weather forecasts! Refreshing bossa nova B(1576941)

Promoted product

Lanolips 101 Ointment

Looking for the world's best lip balm? All our products are made with a deeply moisturizing, natural lanolin. Shop our best sellers today!

Why it worked

The video effectively showcases a common problem (dry lips) and presents a solution with a visually appealing product demonstration. The creator's relatable tone and the product's multi-use application contribute to its effectiveness.

Summary

The creator demonstrates the Lanolips 101 Ointment, highlighting its hydrating and rich texture. She applies it to her lips and then to her elbow, showcasing its versatility for dry skin.

Structure

1Introduction and problem statement (dry lips)
2Demonstration of Lanolips 101 Ointment on lips
3Demonstration of Lanolips 101 Ointment on elbow
4Highlighting versatility and benefits
5

Original caption

#ad For when regular lip balm isn't cutting it, there's @Lanolips 101 Ointment @Ulta Beauty #drylips #sensitiveskin

More from @hydrationceo

Product placement

Lanolips 101 Ointment ACTS - it is applied to lips and skin to moisturize and hydrate. Removing it would change the video's demonstration of its use. Ulta Beauty APPEARS - it is mentioned as a place to buy the product. Removing it would not change what happens in the video.

Call to action

check one out

On-screen text

I can't believe I'm showing you this...

Transcript

For when regular lip balm isn't cutting it, there's @Lanolips 101 Ointment @Ulta Beauty #drylips #sensitiveskin Bro when the rest of my face looks glowy and gorgeous and hydrated and my lips look like this Wow I'm reaching for Lanolips 101 I want my lip balms to look like this The texture is so thick you guys Let's see Wow It is super rich, super glossy and then just instantly hydrates my lips No scent, if you're sensitive It's just a classic and you can use it pretty much anywhere, not just your lips I like to do a little cuticle action You guys know I'm a psycho about my hand care routine You can elbow it, literally anywhere you have dry patches or rough textured skin So if you've got dry lips or other bits, chuck one of these 101s in your cart Bye