Remember kids - if something on the internet makes you look bad, you can just erase it and everyone’ll forget

The video leverages a controversial and ethically questionable practice (destroying books for AI training) to generate discussion and outrage, making it highly shareable. The narrative of a company trying to backtrack and deny its actions after being exposed adds to the intrigue.

The video discusses how ISBNdb, a book database company, faced backlash for its practice of destroying books to train AI. After a viral article exposed this, ISBNdb removed the relevant section of its website and claimed it was merely a "test of market interest" and that they never actually offered the service.