Cuánto debe costar un shampoo de 800ml con aceite de argan jojoba manteca de carotene y pantenol, que además es libre de SLS/SLES, siliconas y parabenos?

@thalyroz

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Promoted product

Ella es Thalia

Ella es Thalia - La esencia de un cabello sano

11 videos

Why it worked

The video effectively addresses a common consumer question about the perceived high cost of premium beauty products. By breaking down the pricing and justifying it with ingredient quality and product size, it provides value and potentially shifts consumer perception.

Summary

The creator discusses the pricing of premium hair care products, specifically a shampoo, conditioner, and hair mask from the brand "Ella es Thalia". They break down the estimated cost for each product and a bundle, justifying the premium pricing based on ingredients and product size.

Structure

1Question about shampoo cost
2Estimating shampoo price
3Estimating conditioner price
4Estimating hair mask price

Original caption

Replying to @Lili 🥲 #EllaEsThalia #personalbrand #emprendimiento

More from @thalyroz

Product placement

Ella es Thalia (brand name on shampoo bottles and box) - sells hair care products. The video shows and discusses their shampoo, conditioner, hair mask, and a satin scarf. The brand name appears on the packaging of all these items. Removing the brand name would make it impossible to identify the products being discussed and priced. Ella Es Thalia (website) - the creator's bio link leads to this website, which sells the products. Removing it would make it harder to find the products. Argan Oil (ingredient) - listed as an ingredient in the shampoo and conditioner. Removing it would change the description of the product's formulation but not the product itself. Jojoba (ingredient) - listed as an ingredient in the shampoo and conditioner. Removing it would change the description of the product's formulation but not the product itself. Carotene (ingredient) - listed as an ingredient in the shampoo and conditioner. Removing it would change the description of the product's formulation but not the product itself. Panthenol (ingredient) - listed as an ingredient in the shampoo and conditioner. Removing it would change the description of the product's formulation but not the product itself. SLS/SLES (ingredient) - listed as ingredients the products are free from. Removing it would change the description of the product's formulation but not the product itself. Silicones (ingredient) - listed as ingredients the products are free from. Removing it would change the description of the product's formulation but not the product itself. Parabens (ingredient) - listed as ingredients the products are free from. Removing it would change the description of the product's formulation but not the product itself.

On-screen text

$27.99 $27.99 + $27.99 $32.99 +

Transcript

Cuánto debe costar un shampoo de 800ml con aceite de argan jojoba manteca de carotene y pantenol, que además es libre de SLS/SLES, siliconas y parabenos? Por un shampoo de 800 ml con ese perfil, yo lo posicionaría en $27.99-$34.99 si quieres que se perciba como un producto premium pero todavía accesible. Tienes varios argumentos que elevan el valor percibido: 800 ml es un tamaño grande, contiene aceite de argan, jojoba manteca de karité y pantenol, y además es libre de SLS/SLES, siliconas y parabenos. No estás compitiendo con un shampoo básico de supermercado de $8-$12. ¡Y un acondicionador del mismo tamaño con ingredientes nutritivos que ayuda a suavizar desenredar y controlar el frizz! Sí, prácticamente lo pondría en el mismo rango que el shampoo, incluso podría justificar unos dólares más si la fórmula es especialmente acondicionadora. Para un acondicionador de 800 ml, nutritivo, enfocado en suavidad, desenredo, control del frizz y manejabilidad, mi rango sería: $27.99-$34.99 Y para mantener coherencia de línea, me gusta mucho: Shampoo 800 ml -> $29.99 Acondicionador 800 ml -> $29.99 Y una mascarilla de 500g tratamiento nutritivo intenso. Para una mascarilla de 500 g que se posiciona como tratamiento nutritivo intenso, yo subiría un escalón respecto al shampoo/acondicionador porque es un producto de tratamiento y normalmente se usa menos cantidad por aplicación. Mi rango sería $29.99-$36.99, dependiendo de la fórmula y del posicionamiento. Para tu línea, me gusta especialmente esta arquitectura: Shampoo 800 ml -> $29.99 Acondicionador 800 ml -> $29.99 Mascarilla nutritiva 500 g -> $32.99 Y aquí hay algo interesante: 500 g es una mascarilla enorme. Muchas mascarillas capilares premium vienen en 200-400 ml, así que $32.99 por 500 g, ¡de seguir $105.96