Haircare products shouldn't be breaking your bank.

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@nehamathew20

2.3K followers · usually 1.3K views a post

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190.2K

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143

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SoundTikTok sound · Smooth Embrace

Promoted product

Odele

Odele Beauty is a clean beauty brand creating salon-grade, cruelty-free hair care + body products that are safe + designed to share with anyone who shares your shower.

7 videos5 creators

Why it worked

The video provides high-value, relatable content by solving a common problem (expensive haircare) with a clear, affordable solution, making the promotion feel like a helpful recommendation rather than an ad.

Summary

The creator demonstrates her hair care routine using three specific products from the brand Odele. She highlights the affordability of the products while showing the before and after results on her wavy hair.

Structure

1Hook about affordable haircare
2Showcasing natural hair results
3Demonstrating shampoo and conditioner application
4Applying air dry styler

Original caption

three of my haircare essentials ⭐️ @Odele #OdelePartner #odelebeauty #wavyhair #naturalhair #airdrystyler

More from @nehamathew20

Product placement

Odele Thickening Shampoo, Thickening Conditioner, and Air Dry Styler are featured prominently throughout the video.

On-screen text

AFFORDABLE HAIRCARE $11.99 $11.99 $11.99

Transcript

Haircare products shouldn't be breaking your bank. So let me tell you guys exactly how much I spent to style my hair. And first off are the credentials. My natural hair turned out so good today. In the shower, I go in with the thickening shampoo from Odele, which is $11.99. I feel like it's done such a great job of making my hair feel thicker and fuller, especially when I'm wearing my hair down. Follow it up with their thickening conditioner. And then out of the shower, I detangle my hair with a wide-tooth comb before going in with Odele's air dry styler. I absolutely love this product because it gives such amazing results at an affordable price. Without brush styling, I go from this to these amazing waves. So this is your reminder that