FINDERS KEEPERS JELLYCAT SEEKERS

@erin22xoxo

61.4K followers · usually 3.1K views a post

Views

29.9K

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3.0K

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147

Promoted product

Jellycat

12 videos6 creators

Why it worked

The video taps into the popular 'collectible hunting' trend, specifically targeting the highly engaged Jellycat collector community. The creator's enthusiastic and personal approach, combined with showcasing a wide variety of desirable plush toys, creates a relatable and aspirational viewing experience.

Summary

The creator goes on a Jellycat hunting trip in Toronto, showcasing various plush toys available in a store. She picks out several items, including a penguin, an elephant, a fox, and a large eggplant, ultimately confirming she bought some items and offering to do a haul video.

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Transcript, structure and on-screen text

6 beats, a 103-word transcript and 100 lines of on-screen text — the parts you need to write your own version.

Original caption

Rar Jellycats in Toronto!! Been sitting on this vid for a week and a bit so wanted to post it asap! Did you see any on your wishlist? #jellycat #jellycatcollection #jellycats #jellycathunting #jellycatcollector @Jellycat