FINDERS KEEPERS JELLYCAT SEEKERS

@erin22xoxo

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SoundTikTok sound · Cooking, bossa nova, adults, light(950693)

View velocity

+13.7K views over 20.5d · ~671/day · 9 observations

Promoted product

Jellycat

Jellycat offers a variety of stuffed animals and plush toys, including themed collections and character designs.

23 videos15 creators

Why it worked

The video taps into the popular 'collectible hunting' trend, specifically targeting the highly engaged Jellycat collector community. The creator's enthusiastic and personal approach, combined with showcasing a wide variety of desirable plush toys, creates a relatable and aspirational viewing experience.

Summary

The creator goes on a Jellycat hunting trip in Toronto, showcasing various plush toys available in a store. She picks out several items, including a penguin, an elephant, a fox, and a large eggplant, ultimately confirming she bought some items and offering to do a haul video.

Structure

1Introduction to Jellycat hunting
2Visiting a store with a good Jellycat selection
3Browsing and selecting various Jellycat toys
4

Original caption

Rar Jellycats in Toronto!! Been sitting on this vid for a week and a bit so wanted to post it asap! Did you see any on your wishlist? #jellycat #jellycatcollection #jellycats #jellycathunting #jellycatcollector @Jellycat

More from @erin22xoxo

Product placement

Jellycat: ACTS - The video is about finding and buying Jellycat plush toys. The creator browses the store, picks up various Jellycat toys, and puts them in a basket. Removing Jellycat would fundamentally change the video's content and purpose. The brand name appears on screen and in the caption. Bergo: APPEARS - A sign for 'Bergo' is visible, and the creator mentions it has a good selection of Jellycats. Removing this would not change what happens in the video, as the focus is on Jellycats, not Bergo itself.

Call to action

Let me know if you want a haul

On-screen text

FINDERS KEEPERS JELLYCAT SEEKERS CURRENTLY KNOW BUNCH OF GOTTA HUNTING SERIOUS THE SELECTION BASKET THERE'S SPRING LEFT ONE SMUDGE ELEPHANT GETTING THINK DAY SO FROM TODAY NOW CRAZY SUPER SEE THESE EVEN COW THIS LIFE SO THEY LITTLE PENGUIN TO BASKET BASKET ELEPHANT HAVE DOG SEEN TIME ARE LITTLES THINK IS CUTE ONE REALLY A SKY THE NO NOT BEEN SO SHE'S TOO ME LIGHTNING MCQUEEN WHY WHY SO THE MINUTE HAVE BUCKET IS OH MY GOD HUGE EXISTED IS ADORABLE SO TON BUNNIES MANY STREAM TOO DISTRACTED ALSO SQUISHIES DUMPLINGS DUMPLINGS CUTE SUGAR SWAPS BABIES BACK OKAY CONFIRMED STUFF HAUL REALLY CHECK

Transcript

FINDERS KEEPERS JELLYCAT SEEKERS CURRENTLY KNOW BUNCH OF GOTTA HUNTING SERIOUS THE SELECTION BASKET THERE'S SPRING LEFT ONE SMUDGE ELEPHANT GETTING THINK DAY SO FROM TODAY NOW CRAZY SUPER SEE THESE EVEN COW THIS LIFE SO THEY LITTLE PENGUIN TO BASKET BASKET ELEPHANT HAVE DOG SEEN TIME ARE LITTLES THINK IS CUTE ONE REALLY A SKY THE NO NOT BEEN SO SHE'S TOO ME LIGHTNING MCQUEEN WHY WHY SO THE MINUTE HAVE BUCKET IS OH MY GOD HUGE EXISTED IS ADORABLE SO TON BUNNIES MANY STREAM TOO DISTRACTED ALSO SQUISHIES DUMPLINGS DUMPLINGS CUTE SUGAR SWAPS BABIES BACK OKAY CONFIRMED STUFF HAUL REALLY CHECK