fighting the urge to start spooky

@hearthandvale

31.8K followers · usually 4.9K views a post

Views

261.7K

Likes

550

Comments

7

Shares

7

SoundTikTok sound · original sound - hearthandvale

Why it worked

The video uses a humorous and relatable "spooky season" theme, juxtaposing the anticipation of fall with the current summer season. The unexpected appearance of the skeleton adds a comedic element that likely increased engagement.

Summary

The video shows a person in pajamas walking through a garden, then a skeleton appears in the garden. The person then smells flowers and a skeleton appears near the flowers. Finally, the person is shown drinking from a pumpkin-shaped mug.

Structure

1Person walks through garden
2Skeleton appears in garden
3Person smells flowers
4Skeleton appears near flowers
5Person drinks from mug

Product placement

Wayfair (a retailer that sells home goods) ACTS - it is mentioned as the source of the skeleton, and the creator implies they are ready to start decorating with it. Removing it would change the context of where the skeleton came from. Wayfair (a retailer that sells home goods) APPEARS - it is mentioned in the caption as the source of the skeleton. Removing it would not change what happens in the video.

On-screen text

fighting the urge to start spooky season before sept 1st like.. 🧡

Original caption

gifted by Wayfair🤍 Are you team Aug-tober or do you actually wait until September to put up fall decor??🍂 (+ don’t try to say October, because that is not an option here🤪🤣) Mr. Huesos (my life-sized skeleton from @Wayfair that is literally taller than me) and I are ready to get this party started👀🕸️ Sincerely, The gal who keeps a pumpkin gravy boat on her counter year-round LOL #spookyseason #summerween #lifesizedskeleton #falldecor #halloweendecor