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112Silent UGCHow-To hookLifestyle
Hook
The easiest way to bring a little Halloween magic home
@itsjoycecreates
1.1K followers · usually 409 views a post
Views
45.1K
Likes
71
Comments
12
Shares
1
Promoted product
Wayfair
Why it worked
The video uses a simple, visually satisfying 'before and after' style transformation that is highly shareable and fits perfectly into the popular 'home decor' niche.
Summary
A creator demonstrates how to style poseable skeletons on a bookshelf for Halloween decor. The video is a paid partnership with Wayfair and encourages viewers to comment for shopping links.
Structure
- 1Introduction of the skeleton decor
- 2Demonstration of posing skeletons on a bookshelf
- 3Showcasing various poses
- 4Call to action for shopping links
Product placement
(a) Wayfair: The creator operates the interface of the Wayfair website/app to show the skeletons, and the video is a paid partnership with them. Removing the brand would change the video as it is a sponsored promotion for their specific product inventory. (b) none
Call to action
Comment “SKELETON” and I’ll send you the links to shop!
On-screen text
The easiest way to bring a little Halloween magic home
Original caption
I love how these 16” poseable skeletons add a fun, spooky touch without making the space feel overwhelming. Their poseable design makes them easy to style in different spots around your home for a little Halloween personality. 🎃🖤 Comment “SKELETON” and I’ll send you the links to shop! #ad #WayfairElevate #WayfairCreator #Wayfair @wayfaircreators @Wayfair
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