My new go-to glasses

@mycoastalabode

22.0K followers · usually 2.1K views a post

Views

180.1K

Likes

126

Comments

32

Shares

9

SoundTikTok sound · Fall October Halloween horror classic(177261)

Promoted product

Birch Lane glasses

Why it worked

The video taps into seasonal trends (Halloween decor) and the popular "aesthetic" content style of showing off new home goods and beverage preparation. The "paid partnership" disclosure also signals a trusted recommendation.

Summary

The video shows a person unboxing and then using a set of stemless wine glasses with a skeleton design. The glasses are presented as "new go-to glasses" and are used for iced coffee, wine, or cocktails.

Structure

1Unboxing new glasses
2Showing the skeleton design
3Arranging glasses on a table
4Pouring iced coffee into a glass
5Adding whipped cream
6Stirring the drink

Product placement

Birch Lane (ACTS - it is the brand name of the glasses being shown and used, removing it would change what happens in the video)

Call to action

Shop my Home 👇

On-screen text

Original caption

My new go-to skeleton glasses from @Birch Lane 🤎 Perfect for iced coffees, wine, or your favorite cocktail! #birchlanepartner #mybirchlane #halloween #halloweendecor #seasonaldecor