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The video uses provocative and attention-grabbing language ('Soft serve coochie') combined with a relatable call to action ('lock in girl') and a sense of community ('Clean Coochie Club') to promote a feminine hygiene product in a way that feels native to the platform.

The creator is promoting Salt.xo, a feminine wash, by explaining it's a manifestation of the 'Clean Coochie Club'. She encourages viewers to use the product to achieve a clean coochie and join the club.