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13.4Text-HeavyWarning hookEcommerce
Hook
NO MORE EU SHIPPING?!?
@karishouse.fi
4.0K followers · usually 2.1K views a post
Views
28.0K
Likes
1.1K
Comments
65
Shares
69
Promoted product
Kari's Housekarishousefi.com
Why it worked
The post effectively uses a relatable, emotional appeal by framing a business decision as a difficult necessity due to external regulations, resonating with other small business owners and customers who value independent shops.
Summary
Kari's House, a small independent business, is pausing shipping to the EU starting August 12th due to new, complex, and expensive packaging rules. They explain the challenges these regulations pose for small businesses and express hope for a temporary pause while they seek solutions.
Structure
- 1Announcing the pause on EU shipping
- 2Explaining the new EU packaging rules (PPWR)
- 3Highlighting the impact on small businesses
- 4Expressing confusion and concern about the rules
Original caption
This is a post we really didn’t want to make. As a small independent business, shipping across the EU is becoming much more complicated and expensive for us. We’re still trying to understand everything and find the best way forward. 🥲 For now, from August 12th, we’ll temporarily pause online shipping outside Finland. 🇫🇮 This is hopefully only temporary! We’ll keep looking for solutions and hope to reopen shipping to selected EU countries soon. ♡ If you’re another small business dealing with the same situation, please share what you’re doing! Any advice would mean a lot to us (and probably many other small shops too). 🫶 We’ll update you as soon as we know more. 💌 #ppwr #eushipping #fyp #finland #sweden