I've had to close to the EU

@laurenwassell

26.1K followers · usually 3.3K views a post

Views

18.0K

Likes

700

Comments

18

Shares

25

SoundTikTok sound · original sound - laurenwassell

Promoted product

Littlebroodlittlebrood.co.uk

Hand made felt toys and play food, Waldorf inspired for open ended play.

2 videos

Why it worked

The video taps into a common pain point for small businesses (regulations) and then pivots to a positive showcase of products, creating a relatable and aspirational narrative.

Summary

The creator, who runs a small business selling handmade toys, expresses frustration about new EU regulations impacting her business. She then showcases several of her play mats, announcing that they are now available to order.

Structure

1Expresses frustration about new EU regulations
2Shows handmade play mats
3Announces availability for order

Product placement

Littlebrood (ACTS - creator's business, sells handmade toys; removing it would change what happens in the video)

Original caption

Just as I moved into a business unit and took on my first overhead I'm smacked in the face as is every other micro business with these awful new EPR regulations! Here's to hoping I can reach a new market! #felttoys #handmadetoys #smallbusinessowner #waldorf #openendedplay

More from @laurenwassell

Call to action

All play mats are available to order now

On-screen text

I've had to close to the EU but I won't let this effect my business! I've only just got started! All play mats are available to order now 🥺

Transcript

Just as I moved into a business unit and took on my first overhead I'm smacked in the face as is every other micro business with these awful new EPR regulations! Here's to hoping I can reach a new market! #felttoys #handmadetoys #smallbusinessowner #waldorf #openendedplay

These have been months in the making! Who thought designing felt vegetables woul

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19.2K1.1K24

Littlebrood

19.2Kviews@laurenwassell