Rejected by everyone

@eczemamitten

35.3K followers · usually 1.1K views a post

Views

35.5K

Likes

1.1K

Comments

9

Shares

29

SoundTikTok sound · Girl on Fire

Promoted product

Hypoallergenic silk mittenseczemamirten.com

Why it worked

The video leverages a powerful personal narrative of overcoming adversity with a unique solution, resonating with viewers who suffer from similar conditions and creating a strong emotional connection that drives interest in the product.

Summary

The creator shares their personal struggle with eczema, detailing how it led to social rejection and sleepless nights due to itching. They explain how conventional treatments failed, prompting them to create their own hypoallergenic silk mittens, which eventually went viral and are now helping many others.

Structure

1Introduction to social rejection due to eczema
2Describing the physical discomfort and failed treatments
3The creation of hypoallergenic silk mittens
4The mittens going viral and helping others

Original caption

this is the skin i used to hope for #skincondition #eczemaawareness #eczema #motivation #inspiring

5Call to action to purchase the mittens

Product placement

EczemaMirten.com (website/brand name): The creator's brand and website, which sells hypoallergenic silk mittens. It ACTS as the brand and destination for the product. Removing it would mean the viewer has no way to find the product. Eczema (condition): The medical condition the video discusses. It merely APPEARS as the subject of the video. Removing it would change the topic but not the video's function. NVIDIA (brand): A logo appears in the background of one shot. It merely APPEARS. Removing it would not change what happens in the video.

Call to action

Get yours on EczemaMirten.com

On-screen text

Rejected by everyone Rejected by the whole school Rejected by the whole school because of my eczema tied my hands together tied my hands together so I couldn't scratch in my sleep Creams wouldn't work Creams wouldn't work Even facial treatments so I started sewing my own mittens Hypoallergenic silk mittens Hypoallergenic silk mittens wore them every night It protected my skin from scratchings It protected my skin from scratchings Then my mittens went viral! Then my mittens went viral! Currently helping thousands Currently helping thousands Give your hands a gentler night. Get yours on EczemaMirten.com

Transcript

Rejected by everyone Rejected by the whole school Rejected by the whole school because of my eczema tied my hands together tied my hands together so I couldn't scratch in my sleep Creams wouldn't work Creams wouldn't work Even facial treatments so I started sewing my own mittens Hypoallergenic silk mittens Hypoallergenic silk mittens wore them every night It protected my skin from scratchings It protected my skin from scratchings Then my mittens went viral! Then my mittens went viral! Currently helping thousands Currently helping thousands Give your hands a gentler night. Get yours on EczemaMirten.com