605Talking HeadDirect Question hookHealth

Hook

How bad was your eczema?

@reubeneczema

2.6K followers · usually 1.0K views a post

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607.0K

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27.1K

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SoundTikTok sound · original sound - reubeneczema

Promoted product

Nocleneczemamitten.com

Cooling packs that click on, and a soft cover that keeps your nails off your skin all night. 7-day money-back guarantee.

2 videos

Why it worked

The video uses a compelling 'founder's journey' narrative that solves a high-pain problem, building trust through vulnerability and authentic before-and-after results.

Summary

The creator shares his personal struggle with severe eczema and the journey of inventing his own silk mittens with cooling packs to prevent nighttime scratching. He demonstrates the product's functionality and directs viewers to his website to purchase them.

Structure

1Creator describes the severity of his eczema
2Explains the failure of traditional treatments
3Shows the process of inventing and prototyping his silk mittens
4

Original caption

nighttime used to be one of the hardest parts of eczema for me. i’d literally tie my hands just to stop myself from scratching. #eczema #inspiringstory

More from @reubeneczema

Product placement

Noclen (a) acts: the creator demonstrates the silk mittens and custom cooling packs he designed to relieve eczema, showing how they snap together and are worn at night; removing this would remove the entire purpose of the video. The creator's website, Noclen.com, appears in the final frame as a call to action.

Call to action

GET YOURS ON NOCLEN.COM

On-screen text

How bad was your eczema? Bad enough to tie my hands every night Cuz once I fell asleep.. I would scratch without even knowing That's why I had these Gloves and creams were useless I even got hospitalized twice So I taught myself to sew silk mittens I wore it every night for process One week of using the mittens but I was still dealing with the itch. so I had custom cooling packs made My goal is to snap it onto the mittens After many prototypes I finally made it work My hands stayed protected while the cooling helped calm the itch. Seeing my skin finally improve Made it so worth it Made for the night. GET YOURS ON NOCLEN.COM

Transcript

How bad was your eczema? Bad enough to tie my hands every night. Cuz once I fell asleep, I would scratch without even knowing. That's why I had these. Gloves and creams were useless. I even got hospitalized twice. So I taught myself to sew silk mittens. I wore it every night for process. One week of using the mittens, but I was still dealing with the itch. So I had custom cooling packs made. My goal is to snap it onto the mittens. After many prototypes, I finally made it work. My hands stayed protected while the cooling helped calm the itch. Seeing my skin finally improve, made it so worth it. Made for the night. Get yours on Noclen.com.

trying seawater was just another part of years of trial and error with my eczema

57.5

57.6K1.5K17

Noclen

57.6Kviews@reubeneczema

what looked like “just mittens” ended up becoming something i relied on every ni