"Dermaplaning" is bougie

@ryanthomasmakeup

41.7K followers · usually 2.7K views a post

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502.3K

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63.7K

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SoundTikTok sound · original sound - steph.aeisha

Promoted product

Proraso Shaving Cream

Proraso Shaving Cream for Sensitive Skin provides a rich, creamy lather to prepare skin prone to irritation for a close shave without razor burn. Oatmeal and Green Tea soothe and protect inflamed, sensitive skin. Features a hint of the light, refreshing scent of lime and apple. Made with a special "hot soap" process,

Why it worked

The video taps into a relatable frustration (the "pink tax") and offers a humorous, unconventional solution using readily available men's grooming products, making it shareable and engaging.

Summary

The creator demonstrates a more affordable and effective way for women to shave by using men's shaving products, specifically Proraso shaving cream and a safety razor, to avoid the "pink tax."

Structure

1Introduces "dermaplaning" as bougie women's shaving.
2Suggests following a "designated gay" to avoid the pink tax.
3Shows Proraso shaving cream.
4Shows a safety razor.

Original caption

Follow me for a series on men’s products women should be using — they’re cheaper and more effective. #dermaplaning #shaving #pinktax #exfoliation #beautyhack