POV: You're in charge of making Halloween treats 🎃

@theaveragehousewife_

2.4K followers · usually 5.0K views a post

Views

61.1K

Likes

4.6K

Comments

29

Shares

648

SoundTikTok sound · original sound - fall_4life83

Promoted product

Pepperidge Farm pastry sheets

Why it worked

The video taps into the popular trend of seasonal, themed food content, specifically for Halloween. The use of a recognizable brand like Pepperidge Farm and the simple, visually appealing process of creating fun shapes makes it easily shareable and engaging.

Summary

The video shows how to make Halloween-themed treats using Pepperidge Farm pastry sheets. The creator cuts out pumpkin shapes, fills them with sauce and cheese, seals them, and bakes them until golden brown.

Structure

1Cutting pastry into pumpkin shapes
2Filling and sealing the pastry
3Brushing with egg wash
4Baking the treats
5Showing the finished product

Original caption

Hot pockets but make them Halloween vibes 🎃🫶🏽✨ Using @Pepperidge Farm pastry sheets! #EasyRecipe #halloweenfood #hotpockets #pizza #halloweenpizza

More from @theaveragehousewife_

Product placement

Pepperidge Farm pastry sheets: ACTS - used to make the Halloween treats, removing it would change what happens in the video. Instagram: APPEARS - creator's handle and profile link, removing it would not change what happens in the video.