This pumpkin cinnamon roll is dangerously easy to make.

@theaveragehousewife_

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SoundTikTok sound · original sound - eveningjazzradio

Promoted product

Pumpkin Cinnamon Rolls

Why it worked

The video leverages the popular "easy recipe" trend with a seasonal "fall" theme, using readily available ingredients and a clear call to action for the full recipe, which encourages engagement.

Summary

The video demonstrates how to make easy pumpkin cinnamon rolls using Libby's pumpkin puree and Pillsbury cinnamon rolls. The creator pours the pumpkin mixture into a baking dish, adds the cinnamon rolls, bakes them, and then drizzles them with a caramel sauce before serving.

Structure

1Opening a can of pumpkin puree
2Mixing pumpkin puree with other ingredients
3Pouring mixture into a baking dish
4Adding cinnamon rolls to the dish
5Baking the rolls

Original caption

The easiest pumpkin cinnamon rolls for fall 🎃🍂 Warm, gooey, and so low effort. Comment “recipe” and I’ll send you the full recipe! #fallrecipes #cinnamonroll #pumpkincinnamonrolls

More from @theaveragehousewife_

Product placement

Libby's 100% Pure Pumpkin: ACTS - used to make a pumpkin cinnamon roll recipe. Removing it would change the recipe. Libby's Cinnamon Rolls: ACTS - used to make a pumpkin cinnamon roll recipe. Removing it would change the recipe.

Call to action

Comment “recipe” and I’ll send you the full recipe!

On-screen text

VANILLE

Transcript

This pumpkin cinnamon roll is dangerously easy to make. You just need a can of Libby's 100% Pure Pumpkin and a few ingredients you probably already have at home. It's minimal effort but so warm, gooey, and delicious. Tastes just like fall. Comment recipe and I’ll send you the full recipe!