POV: It's Coraline movie night & the other mother lets you have candy popcorn 👻🍿

@theaveragehousewife_

2.0K followers · usually 4.0K views a post

Views

258.8K

Likes

29.9K

Comments

192

Shares

3.7K

SoundTikTok sound · Other Father Song

Promoted product

MacKenzie-Childs kitchen products

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Why it worked

The video taps into a popular movie theme (Coraline) and a nostalgic/comforting food item (candy popcorn), making it highly relatable and shareable for a target audience interested in themed treats and movie nights.

Summary

The video shows the process of making "candy popcorn" inspired by the movie Coraline, using marshmallows, popcorn, candy corn, sprinkles, and pretzels. The treats are then served in "fresh popcorn" boxes, with MacKenzie-Childs kitchen products visible and used throughout the preparation.

Structure

1Adding marshmallows to a bowl
2Melting white chocolate/candy melts
3Adding popcorn and other ingredients
4Mixing the popcorn treat
5

Original caption

Coraline movie night, but the snacks came from the Other World 👁️🪡🍿✨ Using some of my favorite @MacKenzie-Childs kitchen products! ❤️ #Coraline #coralinetreats #HalloweenTreats #EasyRecipes #SpookySeason

More from @theaveragehousewife_

Product placement

MacKenzie-Childs kitchen products: ACTS - these are used to prepare food, and are visible throughout the video. Removing them would change what happens in the video. Coraline: APPEARS - this is the movie being watched, not a product being sold. Removing it would not change what happens in the video. "fresh popcorn" boxes: ACTS - these are used to serve the popcorn, and are visible throughout the video. Removing them would change what happens in the video.