POV: you just found out you're a wizard and now you need a wand 🪄

@theaveragehousewife_

2.0K followers · usually 4.0K views a post

Views

22.1K

Likes

484

Comments

15

Shares

53

SoundTikTok sound · Hedwig's Theme

Promoted product

Werther's Original

Experience the variety of smooth, rich and creamy caramels handcrafted from the finest ingredients. Learn more about the delicious variety of Werther’s Original caramels.

Why it worked

The video taps into the popular Harry Potter franchise with a creative and easy-to-recreate DIY snack. The "POV" format and the visual appeal of the "wands" make it highly shareable and engaging for fans.

Summary

The video shows how to make "wizard wands" by coating pretzel rods with caramel and chocolate, then adding a shimmering edible spray. The creator uses Werther's Original caramel and Walmart chocolate as ingredients for this Harry Potter-themed snack.

Structure

1Unwrapping a Werther's Original caramel
2Showing pretzel rods
3Coating pretzel rods with melted chocolate
4Dipping pretzel wands in melted chocolate

Original caption

Salted caramel pretzel wands for a little Hogwarts movie night magic 🪄✨ Sweet, salty, ridiculously easy, and honestly way too cute. Made with @Werther’s Original caramel, @Walmart chocolate + pretzel rods 🤎 @Harry Potter #HarryPotterTreats #HarryPotterFood #MovieNightSnacks #EasyTreats #HalloweenTreats

More from @theaveragehousewife_

Product placement

Werther's Original (caramel) - used to make pretzel wands. It ACTS as an ingredient. Removing it would change the recipe. Walmart (chocolate) - used to coat pretzel wands. It ACTS as an ingredient. Removing it would change the recipe. Harry Potter (franchise/theme) - appears as a theme/decoration. It merely APPEARS. Removing it would not change what happens in the video.