Product placement
Goodwill: APPEARS - a store name visible on signage in the background. Removing it would not change what happens in the video.
Reebok: APPEARS - a logo on a pair of blue shorts. Removing it would not change what happens in the video.
Lululemon: ACTS - a logo is visible on a purple sweatshirt, and the creator holds it up to show the logo. Removing it would change what happens in the video, as it is the focus of the discovery.