TARGET :

This video likely performed well due to the popularity of the Spiderman franchise and the engaging nature of interactive filters on TikTok. The challenge aspect of matching colors adds an element of gamification, encouraging viewer participation and shares.

The video showcases a Spiderman filter where the user attempts to match the color of the splat on the filter to the target colors. The filter changes the user's face to a Spiderman mask, and different colored splats appear on the mask as the user tries to hit the target colors.