Overshot — find the viral formats driving sales

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Telling my dude how much $$$ Claude made my brand in 1 wk

@askcatgpt

541.2K followers · usually 13.5K views a post

Views

170.4K

Likes

11.3K

Comments

162

2.5K

Promoted product

Claudeclaude.ai

Claude is a next generation AI assistant built by Anthropic and trained to be safe, accurate, and secure to help you do your best work.

982 videos465 creators

Why it worked

The video leverages a common pain point for creators (unsold inventory, underperforming content) and presents a clear, data-backed solution using an AI tool. The creator's personal experience and the impressive 7.5x return on ad spend make the strategy highly relatable and aspirational.

Summary

The creator explains how they used Claude, an AI tool, to turn their existing organic content into paid ads on Meta. This strategy resulted in a significant return on ad spend, generating $15,235 in gross sales from a $2,019.18 ad spend in just one week.

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Transcript, structure and on-screen text

5 beats, a 233-word transcript and 44 lines of on-screen text — the parts you need to write your own version.

Original caption

Important: I did NOT have Claude generate NEW creative for my brand, physicalphones . Instead, I had it navigate the hellscape that is the Meta Business Suite (iykyk) to put paid marketing behind a bunch of videos I already made… saving me 40+ hours and immeasurable amounts of frustration from clicking around the world’s most convoluted and frustrating UI. Now, even though IG has stopped promoting my organic videos (because they’re too old for the algorithm) I can still make them work for me, and at a 7.5x return! Should I share the entire flow of how I set this up? Let me know in the comments if that’s something you’d like to see. ☎️ Physical phones are Bluetooth landlines. They connect to your iPhone via Bluetooth and give you a full landline experience without having to switch phone numbers. Check it out at physicalphones !