I love the marketing of, like, the AI models that are like

@brendenbuilds

61.2K followers · usually 769 views a post

Views

12.5K

Likes

795

Comments

53

Shares

121

Selling · SaaS › AI Tool

Claude

https://claude.ai ↗

Why it worked

The video leverages a relatable, humorous observation about a popular tech trend, making the analysis feel like a casual conversation rather than a corporate critique.

Summary

The creator discusses the psychological marketing tactics used by Anthropic to build hype around their AI models. He highlights how the company creates a sense of scarcity and danger to make their product more desirable.

Structure

1Introduction to AI marketing tactics
2Example of the 'it escaped' narrative
3Analysis of the psychological impact
4Speculation on the CMO's background
5Conclusion on the effectiveness of the strategy

Product placement

Claude is mentioned in the caption and the video discusses Anthropic's marketing strategy for their AI models.

On-screen text

How Anthropic is marketing their models

Original caption

“It taught itself a language only AIs can understand” hell yeah brother #claude

More from @brendenbuilds

Their other posts in the index, biggest breakout first.

Transcript

I love the marketing of, like, the AI models that are like, it escaped. We built it, it's too powerful, it escaped. It hacked everything. It hacked everything. I'm ruined. But next month, you'll have access to it. And then they give us access and they're like, no, we gotta take it away, it's too powerful. Damn. Really makes me want it. They understand human psychology. You know, the CMO from Anthropic went to college for marketing, but he minored in psychology to have a leg up on the competition. Cause that shit working.