wash day using

@simplyprettyy

214.9K followers · usually 2.6K views a post

Views

127.2K

Likes

15.2K

Comments

25

Shares

134

SoundTikTok sound · Sunshine

Promoted product

amika hydro rush

Why it worked

The video leverages the popular 'wash day routine' trend on TikTok, showcasing a satisfying hair washing process with visually appealing products. The use of trending sounds and relevant hashtags increases its discoverability within the target audience interested in hair care.

Summary

The video shows a person washing their hair in a sink using Amika's Hydro Rush shampoo and conditioner. The process involves wetting the hair, applying shampoo, lathering, rinsing, and then applying conditioner, all while the camera focuses on the hair and the products being used.

Structure

1Wetting hair in sink
2Applying and lathering shampoo
3Rinsing shampoo
4Applying conditioner
5Rinsing conditioner

Original caption

wash day using @AMIKA: hydro rush 🦋🫧🐬 #washdayroutine #naturalhair #curlyhairroutine #fypシ #amika

More from @simplyprettyy

Product placement

amika: hydro rush intense moisture shampoo and conditioner ACTS - used to wash hair, visible result of lather and cleaning. Removing it would change the video. amika: ACTS - brand name on shampoo and conditioner bottles. Removing it would change the video.