We all know that I use heat on my hair probably every single day.

@ava.mari3

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SoundTikTok sound · original sound - ava.mari3

Promoted product

AMIKA

all hair is welcome: 11 collections for every hair concern–no matter ethnicity, age or gender. We were kind & clean before it was a thing. Haircare that has always been cruelty-free, formulated without sulfates, parabens, aluminum starch. We only make products that make us proud.

10 videos10 creators

Why it worked

The video effectively demonstrates a relatable problem (heat damage) and offers a clear, actionable solution using specific products. The creator's personal endorsement and the visual transformation of her hair create a compelling soft sell.

Summary

The creator shares her routine for maintaining healthy and shiny hair despite daily heat styling. She demonstrates using Amika's Kure hair mask in the shower and their Hydro Rush leave-in conditioner after washing, highlighting how these products have saved her hair.

Structure

1Introduction to hair care routine and common questions
2Introduction of Amika products
3Demonstration of Kure hair mask application

Original caption

My secret weapon to healthy and moisturized hair 😆@AMIKA: @sephora #amikapartner #fyp #fitcheck #hairtok #haircareroutine

More from @ava.mari3

Product placement

amika: (brand) ACTS - provides hair care products. Removing it would change what happens in the video. amika hydro rush (product) ACTS - a leave-in conditioner that moisturizes and protects hair. Removing it would change what happens in the video. amika the kure hair mask (product) ACTS - a hair mask that repairs hair. Removing it would change what happens in the video. Sephora (retailer) APPEARS - a place where the products can be purchased. Removing it would not change what happens in the video.

Call to action

You can shop both of these products right now at Sephora!

On-screen text

We all know that I use heat on my hair probably every single day. And a lot of y'all have been asking how I keep my hair so healthy and shiny. These two products from amika have literally saved my hair I'm gonna show you guys exactly how I use these products. First things first, hair care starts in the shower. So after you're done shampooing your hair in the shower you're gonna take some of the kure hair mask and massage it from your mid to ends and let it sit for 5-10 minutes. The first thing that I put in my hair after getting out of the shower is the amika hydro rush I apply a really generous amount and focus it on the mid to ends. I only use the kure once a week and I use the hydro rush every single time I wash my hair. I'm gonna go blow dry my hair and then come back and show you all the final results. Boom, we are done. I mean, look at the shine. If you're like me and use heat on your hair all the time and wanna make sure it is moisturized and protected, amika is the way to go! You can shop both of these products right now at Sephora! Okay Love you guys!

Transcript

We all know that I use heat on my hair probably every single day. And a lot of y'all have been asking how I keep my hair so healthy and shiny. These two products from amika have literally saved my hair I'm gonna show you guys exactly how I use these products. First things first, hair care starts in the shower. So after you're done shampooing your hair in the shower you're gonna take some of the kure hair mask and massage it from your mid to ends and let it sit for 5-10 minutes. The first thing that I put in my hair after getting out of the shower is the amika hydro rush I apply a really generous amount and focus it on the mid to ends. I only use the kure once a week and I use the hydro rush every single time I wash my hair. I'm gonna go blow dry my hair and then come back and show you all the final results. Boom, we are done. I mean, look at the shine. If you're like me and use heat on your hair all the time and wanna make sure it is moisturized and protected, amika is the way to go! You can shop both of these products right now at Sephora! Okay Love you guys!