More TV shows need to do exactly this

I have so many questions and there’s only one way to answer them ➡️📺 Obsessed with this marketing tactic that apparently started decades ago—Cloverfield was an early internet example and Kevin James and Joe Keery have each manned character-based Instagram accounts to promote their movies more recently. This strategy is picking up major steam *now* though because we’re living at a time when social media account size has no say in distribution. The algorithm rewards engagement over following, so the TV shows and movies that know how to tell a story and stoke curiosity can drive millions of views right off the bat organically (aka for low or no budget after production). And that’s marketing gold. Soooo who else is checking out Adults after seeing the @ fired.from.tv account pop up online? . . #marketing #advertising #socialmedia #brandstrategy #entertainmentnews