Post by @directorofsocial

Wiz Khalifa could win a local 5K if he keeps training at this rate 💨 But still, he represents a more relatable and accessible side of the sport than elite athletes typically do. And while smaller brands definitely have to be selective with their positioning and budgets, big players like Nike and Adidas have the money to build a diverse ecosystem of running talent—from elites to celebrities and local legends—that supports a variety of storytelling angles and welcomes runners of all kinds. So when I say it’s not Wiz Khalifa vs. pro runners, I know it’s a slight oversimplification. But I also don’t think Wiz Khalifa getting free gear or a shoe deal means an elite athlete lost theirs. . . Visual credits: Wiz Khalifa, Bandit Running, Nike, Adidas #marketing #advertising #socialmedia #brandstrategy #Running